Pelham House is one of Lewes’ premier wedding venues, with a spectacular country house and gardens. However, in spite of its obvious kerb appeal, it wasn’t generating the level of interest it had hoped for. They called on us for help.
Poor Online Content
Pelham House is about as perfect a wedding venue as you can imagine. Stunning gardens, picturesque house, beautiful gazebo where the happy couple could exchange their vows… so what was going wrong for them? We looked online, and the problem was immediately apparent. Their website was doing nothing for their brand. Instead of highlighting all of Pelham House’s great selling points, it wasn’t doing much of anything, and it certainly wasn’t generating enough enquiries. It was time for us to get on the case.
We started to plan Pelham House’s new website, tailoring the content to appeal mainly to future brides. Let’s be realistic guys, they’re often the ones doing the research! The real challenge was reconciling Pelham House’s credentials as an established hotel with their role as a wedding venue. We needed to appeal directly to brides, without alienating guests who were simply looking for a weekend break.
Working with Pelham House, we identified their main aim – to encourage people to make an enquiry. With that in mind, we created a strong, compelling site, with plenty of calls to action, encouraging the ladies to get in touch.
Studying the User Journey
We know that, in order to move forward, sometimes you have to look back. So we examined the user journey in depth. How did the user find the site? What page did they enter at? What was their experience on that page, and did they go on to get in touch with the Pelham House team? Armed with this useful information, we began to develop carefully tailored content, designed to funnel the user through to the contact page. Once this was in place, that’s when the magic started to happen.
We’re delighted to report that, just 5 months later, Pelham House was getting over 30 wedding enquiries in one month. This is phenomenal, given that before, they would consider themselves lucky to get 4! Their offline marketing was already working well for them, and all it took was the missing link in their marketing mix – that all-important website, encouraging brides to get in touch.