It’s no longer enough for you to tell customers that your company is great. To convince them 100%, you need other people to do it for you.
Social media has soared in recent years, and so too has the value of peer reviews. When making a purchasing decision, consumers now visit social media sites to decide whether to buy from you or not.
These days, it’s the online influencers who have the power to make or break your brand. Use the power of online influence for your marketing campaign, and you’ll enjoy big results.
Why Influencer Marketing?
- It’s powerful. Don’t underestimate how powerful online reviews and opinions can be. 84% of consumers reported that they always or sometimes took action based on personal recommendations. 70% reported doing the same with online consumer opinions. [Nielsen] Word of mouth creates a buzz about your brand, and it’s also widely trusted. This makes it a formidable marketing tool.
- It’s targetable. When you’re searching for influencers online, you can target your search to suit your market. Look for influencers that resonate with your consumers – ones who are the same age, who are into the same things and who have similar lifestyles. When they start talking about your products and services, you’ll know that the people listening are your direct target audience.
- It generates higher ROI. Influencer marketing offers incredible ROI. According to RythmOne’s recent 2015 report, influencer marketing returned $9.60 of earned media value (EMV) for every $1 of paid media spent. That’s a significant return on your initial investment!
Time to Start Influencing?
Influencer marketing allows you to engage with your target audience. It works because it’s authentic and trustworthy, not to mention highly visible online. In short, it’s a proven marketing strategy which generates formidable revenue, whilst building brand awareness.
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